I went to an Internet and Social Media Marketing class today, at Kennesaw State University. Their COLES (college of business) program offers various courses on topics related to small businesses.
ReachLocal was there, to give a little information regarding Internet advertising. Brandon, the speaker, said that ReachLocal is the largest Internet advertiser in the world with 25 offices and about 7,000 employees. What is interesting to me is that there are articles about their success in CNN Money, Kelsey Group, Business Week Online, Chicago Tribune and more. Even more interesting is that everything I’ve been told by other companies regarding search engine optimization isn’t entirely true. With ReachLocal you DON’T need multiple landing pages (microsites), you don’t need long research periods for “keywords”, and you don’t need to overhaul your whole webpage for their program to work.
Basically, it’s a unique program, a pay-per-cycle program that let’s you determine how much you want to invest. The auto-generated system also includes time-stamping that moves keywords up everytime your site is visited or a call is made through their links. How cool is that? The more it’s used, the more it’s seen!
Here are some of their claims:
- Within 90 days, there is an 85-90% success rate.
- No charge for seeing leads, contacts, reports or listening to the call records.
- No charge for SEO PAID placement.
- Auto-ROI tracking with online login to view results.
I thought this was pretty awesome, and when I’m talking about Internet advertising with our customers, I will refer them to ReachLocal.
