In an email marketing campaign, consider the following statements carefully:
- Does the recipient KNOW you?
- Does the recipient WANT to hear from you?
If the answers to these questions is no, then STOP. Don’t go any further. 60% of open rates are determined by the “from” field.*
Subject lines are 30% of the open rate determination, keep them with 49 or fewer characters and you are 75% more likely to reach your audience.*
Did you know?
If a line within text is BOLD, then the recipient is far less likely to view the line above it? What did you do here, did you read the line above that said “Did you know?” Bold your text carefully and include plenty of whitespace between topics.
*Statistics provided by Constant Contact
