Rubicon Consulting Report
Online Communities and Their Impact on Business: Ignore At Your Peril
- Many companies are still learning about online community and don’t know what to do or what to expect.
- Some companies have already tried some online community activity, but were disappointed – often because they attracted only a few enthusiasts rather than the masses of end users they expected.
- Some companies run successful web communities, either as a sideline or as their core business. They’re very hungry for information on how communities operate, and insights on what they could do better.
Rubicon conducted a very elaborate study on mre than 3,000 US web users on their overall Internet usage. Check out rubiconconsulting.com and view all of their stats.
*Thank you to rubiconconsulting.com for the content.
