Don’t Underestimate the Power of Being Different.

by Charity on January 3, 2010

Would you rather hang a ‘Now Leasing’ banner like everyone else…

Typical Now Leasing Banner

When aren't you leasing, anyway?

Or have unique patios?

Ikea Ad on Apt Community

Now this makes a statement!

Although the image above is an Ikea ad, it doesn’t have to be. Why not do something different than your neighbors? I’m thinking images of patio furniture, planters, and desks. How can the community be represented in a unique way that captures attention?

Building wrap will garner apartment drive-by traffic

Upgraded Appliances?

What if your community has all new appliances? (See image above.) How can you use your building for your own ad?

Thanks to Penn Olson for the unique images.
Now Leasing banner image courtesy of Peachtree Business Products for Apartment Marketing.

Enhanced by Zemanta

Tagged as: Ads, Banners, Buildings, Charity Hisle, Marketing, Multifamily, Penn Olson

  • Pingback: Tweets that mention Don’t Underestimate the Power of Being Different. | Socially Engaged Apartment Marketing -- Topsy.com

  • http://noteasytoforget.com James Ball

    Ooooh, “different” is my theme song! I know nothing from real estate or multi-family anything (simple ecomonics, can’t afford the stuff), but I do know that to strive to be not only better, but also to be different than the “other guy” is a key ingredient to the strategies that give us many of our modern day success stories. The status-quo in ANYTHING gets easier to ignore with every passing day, no?

  • http://2witterbug.com Charity

    James, you are soooo right! Thanks for commenting. I hope your 2010 is fantastic!

  • http://www.apartmentveteran.com/ Eric Brown

    Good Morning Charity,
    I think folks go out of their way to be the same and blend in, mostly because you can go through life unnoticed that way.

    To be different requires a dose of Courage, as many of the things you try fail, something that a lot of people are to afraid to try.

  • http://2witterbug.com Charity

    Eric, I look forward to a time when there are fewer ugly banners, wilted balloons and wind-blown A-frames lining the streets. And I am excited for the future, when marketing budgets aren’t focused on blending in but standing out!

    Perhaps it’s less about courage and more about laziness. Honestly, isn’t it much easier to distribute a ‘Marketing White Paper’ than it is to create a system for submitting unique ideas and rewarding innovation?

    (Snap out of it Mr./Mrs. Marketing Director!) Doing what everyone else has done for the past 15 years will only get you what everyone else has. I want more, and I know you do too Eric! Hopefully, 2010 will be the year for change in Multifamily.

Previous post:

Next post: